For ZYN, the world’s No.1 nicotine pouch brand, I crafted social media content under the campaign concept FREE TO FLOW, a celebration of moments uninterrupted by smoke breaks. With a focus on authentic, movement-driven storytelling, the content was designed to resonate with ZYN’s fast-growing global audience of over 260K followers.
From short-form stories to engaging carousels, each content piece leaned into conversational tones and real-life scenarios, connecting with followers while subtly educating them on the benefits of the smoke-free category. The result: content that felt natural and aligned with the lifestyle of a new generation of nicotine users.
