As part of my work with VEEV, a global vaping brand, I developed always-on social content to support global markets in between major campaigns. The strategy centered around creating ready-to-use, modular assets that featured a rich pool of stunning 3D and CGI visuals, that enabled local teams to easily adapt content for their specific regions.
Every piece reflected VEEV’s core values of confidence, courage, and a bold, purpose-driven perspective, helping the brand stand out in a saturated category. Through content pillars such as sustainability and product care, the social storytelling vividly brought to life how VEEV is leading the change by seeing things differently.
