To kick off the IQOS 10 Year Anniversary celebration, I crafted a visually-led social campaign to unveil Neon Purple Limited Edition, a stunning addition to the IQOS portfolio. Designed to captivate and create FOMO amongst a global audience of over 1.5 million, the visuals showcased the eye-catching violet exterior through bold, modern compositions that emphasised innovation and style.
The creative direction focused on fusing vibrant color with sleek design, reinforcing IQOS’s commitment to evolving aesthetics and consumer experience over the past decade.
